Marc Who?

NEWS & TRENDS

Adoreum Partners Switzerland

NOVEMBER 2024

Thank you Adoreum Partners – I am very excited and can’t wait to to start our journey. I am looking forward to many great activities and to many new members! Find out more

OORA LAB ZURICH

December 2024

The Marc WHO? GmbH team is proud to have organized the opening of the OORA LAB, a space where innovation meets exclusivity, and where "infinite golden hours" come to life. Find out more

Tiffany & Co. × Marc WHO? GmbH

November 2024

Together with the Tiffany & Co team in Zurich, Marc WHO? GmbH had the privilege of organising an exclusive evening at the new Tiffany & Co. VIP Apartment on Zurich’s Bahnhofstrasse. Find out more

Julius Baer × Marc WHO? GmbH

November 2024

In collaboration with Julius Baer, Marc WHO? GmbH hosted an exclusive Panel Talk & Networking evening in Zurich under the theme “Longevity as the Future”. Find out more

Passione Engadina × Marc WHO?

AUGUST 21–25 2025

We at Marc WHO? GmbH are proud to now be part of the Passione Engadina team, contributing our expertise in brand management, brand activation, strategic partnerships, and marketing. Find out more

Aston Martin Vanquish – With the introduction of the most potent flagship in its 111-year history, Aston Martin is proud to announce the return of its most legendary nameplate: Vanquish! Find out more

ABOUT

THE TEAM

MARC HÜRLIMANN – CEO & FOUNDER
Marc Hürlimann, born in Zurich, has gained many years of experience in marketing and branding on an international level. He spent more than 10 years in leading positions in the marketing departments of British Airways and American Airlines. Of particular mention, whilst working at the latter, he founded the new market development department for the entire East Coast of the United States; thus setting an important milestone in the success story of the airline.

He returned to Switzerland in 2009 and continued his career in private banking at Credit Suisse. Among other things, he was responsible for the development of the new market development department for the “Ultra High Net Worth Individuals” segment and also supported the sponsoring and marketing department as the Creative Director.

In early 2014, Marc Hürlimann moved to the exclusive private bank Lombard Oldier as Head of Business Development in senior management , where he was in charge of repositioning the bank in the Swiss market.

On the 1st of November 2017, Marc Hürlimann founded his own company Marc WHO? where he offers his many years of expertise and outstanding national and international network of numerous lifestyle and luxury brands.

PATRIZIA SCHLATTER – MANAGING DIRECTOR / DIRECTOR OF BRAND EXPERIENCE
As Managing Partner – Director of Brand Experience, Patrizia Schlatter brings profound management expertise to the planning, execution, and evaluation of projects. Her experience as an entrepreneur and owner of the Inthewhiteroom practice in Basel has honed her skills in practice management, team leadership, and the execution of medical-aesthetic treatments.

With her structured and communicative approach, she excels in project work as well as in her interactions with clients and partners.

THE WHO COMMUNICATION

At Marc WHO?, we are working and focusing always with our “The WHO Communication” strategy, a sophisticated approach designed to drive impactful results. Focused on market and client development, targeted growth, and innovative digital narratives, it redefines brand positioning and creates immersive experiences. By fostering strategic partnerships and exclusive collaborations, we deliver lasting value and elevate brands to new heights with a visionary, results-driven framework. If you would like to find out more about THE WHO COMMUNICATION. To get in touch click here.

SERVICES

Market Development  

IDEA DEVELOPMENT & IMPLEMENTATION
Marc WHO? develops the customized positioning idea for you, which you can pursue with your product and for your target customers. We would be pleased to offer the development of a catalog of ideas, so that a variety of ideas can be played strategically.

CONCEPT DEVELOPMENT & IMPLEMENTATION
If desired, Marc WHO? also adapts an existing idea, develops it further and creates a concept for the suitable implementation, which we would gladly take over for you too.

TARGET CUSTOMER DEVELOPMENT & ACQUISITION
Marc WHO? helps you find the right customers for your platform. It’s not only the invitation of potential customers which demands attention, but the perfect mix of people is also crucial. Marc WHO? offers an exclusive network of High and Ultra High Net Worth Individuals whom we would gladly invite for you to introduce your brand.

CREATIVE NETWORKING

COOPERATIONS-PARTNER NETWORK
Marc WHO? assists you in finding the right partner for your brand. Through targeted partnerships, the emotional presence and commitment to your brand can be greatly increased today. With an exclusive network of lifestyle and luxury brands in areas such as automotive, fashion, watches & jewelry, art, hotels, real estate and more, we ensure the perfect connection.

BRAND PRESENCE NETWORK
Marc WHO? analyzes the steady evolution and development of new and existing platforms organized by other lifestyle and luxury brands. Therefore, we are always up to date and are able to support you with targeted suggestions and offers.

DIGITAL & CREATIVE SOLUTION NETWORK
The digital sector is more important today than ever. Marc WHO? works with the renowned agency Charles Blunier Creative Directions. From brand creation to invitations, the perfect homepage, app solutions and social media campaigns to entire advertising positioning, Charles Blunier’s team covers the entire spectrum of this area.

MEDIA NETWORK
Marc WHO? cooperates with selected PR agencies, which take your brand a step further. In addition, we can help your brand to perfectly position and present itself within selected media channels. In addition, Marc WHO? acts as CEO and co-founder for the editon of STUDIO Magazine – The international magazine for fashion and art.

CLIENT CASES

GUCCI

Since 2018, we have been able to support the fascinating brand GUCCI with our experience in the Swiss market and internationally. The mandate covers a broad spectrum of client & market development, positioning, and creative content creation.

Facts & Figures about the Activities:

Support & positioning of all GUCCI activities in the Swiss market.
Establishment and development of a potential new client network.
Development of new “Client & Market Development” strategies.
Development of a tailor-made workshop on “Lead Generation & Systematic Acquisition Process” for all Boutique employees in Europe.
Development of solution approaches in the areas of:
- New Client Research in the HNWI & UHNWI segment.
- Potential Collaboration Partner Research.
- Specific Market Analysis (Switzerland & Europe).
- Development of new “Experiences” topics.

TITOLO × NIKE × PAGANI

In 2021, we had the privilege of collaborating with the sneaker store TITOLO to successfully launch the campaign for the new NIKE AIR JORDAN 4. Our mandate included the strategic positioning of the partners, managing the overall campaign concept, and developing as well as supporting creative content.

Key highlights of the campaign:

Execution of the launch campaign for the NIKE AIR JORDAN 4 in the Swiss market.
Organization and coordination of collaboration partners, including:
- PAGANI
- KESSEL Cars

Development of the creative strategy and campaign storyline.
Alignment and implementation of communication measures across multiple channels:
- Instagram
- LinkedIn
- Other social media platforms
- Partners’ websites
- Additional digital platforms

The campaign stood out due to its strong partnerships, compelling creative content, and targeted multimedia execution.

AUDEMARS PIGUET

The well-known and fascinating watch brand Audemars Piguet is also one of our major customers. As Marc Who? GmbH, we have already been able to support the brand in numerous projects.

Activities with Audemars Piguet:

Implementation of a pop-up restaurant in a private villa during ART Basel 2019
- Location Research.
- Chef selection, including menu and drinks.
- Invitation of potential customers from the Marc Who? network.
- Shuttle service with Aston Martin Zurich.
- Decoration, invitation card, on-site set-up, etc.

Launch of the Code 1159 model at ENEA in Rapperswil.
- Location Research.
- Selection of catering, including menu & selection of drinks.
- On-site set-up.
- Invitation of potential customers from the Marc Who? network.
- Invitation of top-clients from ENEA.
- Implementation of strategic follow-up with potential new customers, in coordination with the Audemars Piguet Boutique in Zurich.

ASTON MARTIN

Since April 2019 we have been able to support Aston Martin Europe (manufacturer) and Aston Martin Zurich (dealer) with our experience. The mandate covers a wide range of topics relating to marketing, branding and positioning.

Facts & figures of the activities:

Positioning the Aston Martin brand within the right target audience.
Establishment and development of a potential new customer network.
Establishment and development of a cooperation strategy with other brands from the lifestyle and luxury segment.
Support with the launch of the first Aston Martin SUV – the DBX.
- Client research.
- Tailor-Maid platforms.
- Targeted cooperation.
Development of new & tailor-made customer experience platforms.
Support in the areas of digital marketing and social media presence

NETWORK

DIGITAL & CREATIVE
SOLUTION NETWORK

In today’s world, the digital aspect has become more vital than ever! Marc WHO? works and collaborates within this field with the renowned agency Charles Blunier Creative Directions. From brand creation to invitations, the perfect homepage, app solutions and social media campaigns to entire advertising positions, Charles Blunier’s team covers the entire spectrum of this area.